Awin Gold Standard

An advertiser accreditation that recognizes and rewards best-in-class partner programs
Awin Gold Standard  mobile image

The benefits of being Gold Standard accredited


Understand your marketing investment with robust tracking

By using Awin’s optimal tracking solution and integrating with our MasterTag, you can be confident that all sales driven by your partners are being accurately tracked.


Increased transparency to nurture publisher relationships

Meeting all criteria will mean your program is built on a foundation of best practice and compliance, allowing publisher partners to immediately identify your brand as reaching industry standards.


Increased publisher recognition

Achieving the accreditation helps your program stand out with increased exposure within our interface and extra promotional opportunities across our platform.

Create more profitable partnerships as an accredited advertiser

Defined by an established set of criteria, the Gold Standard certification helps brands to run fair, transparent programs to achieve improved performance and better exposure to our publishers.


Awin Gold Standard - US
"The Awin Gold Standard cements our belief that transparency, comprehensive tracking, fair compensation as well as accelerated payments are cornerstones for mutual partner success. It is exciting to see Awin consistently raising the bar to motivate channel investment yielding measurable results for publishers and advertisers alike." Alexandra Forsch, President Awin US

Partners accredited with the Awin Gold Standard


O.N.S Clothing

Proporta (US, CA)

Public Desire

Value Pet Supplies


Become best-in-class and get the recognition you deserve

Achieving the Gold Standard accreditation means your program will benefit from; tracking security, increased publisher applications and increased visibility within the platform to provide your program with a competitive edge. Meet the criteria and apply to join today.

Criteria for Gold Standard

Created in collaboration with the external Publisher Board, the criteria is designed to encourage positive change and increased transparency within the channel.

Accelerated Payments

Accelerated Payments

You must offer Accelerated Payments on your program, where Awin pays validated publisher commissions before receiving payment from the advertiser. This makes sure publishers are paid in the shortest possible time-frame following transactions being validated. 

Awin data shows faster-paying advertiser programs see an average sales growth of 80%, compared to just 25% for those not offering Accelerated Payments.

Transaction Validations

Transaction Validations

You must have auto-validation enabled or make sure all transactions are validated within their contracted period, so publishers are rewarded for their contributions and paid (in line with accelerated payments) for the transactions they help generate.

Optimal Tracking

Optimal Tracking

You must use Awin’s optimal tracking solution to protect against browser privacy restrictions, and to help provide peace of mind to publishers that all legitimate sales they contribute to are tracked.

By integrating via the Awin MasterTag, you have full visibility of the contribution affiliate marketing partnerships makes to your online sales.

Fair Commission Structure

Fair Commission Structure

You must award commission for all legitimate, confirmed transactions. This means there should be no zero value commission groups, products, or customer categories.

By fairly rewarding publishers for all sales they generate, you can clearly see the extent of each publisher’s reach and customer behavior.

Transparent De-Duplication

Transparent De-Duplication

Your de-duplication policy must adhere to the Awin best practice guidelines so publishers are not losing out on commissions for activities they have driven customer interest and engagement for.

By offering complete transparency on what you're paying for, it's easier to see the profitability of the campaigns you're running with each of your partners.