Tools for Publishers

No matter your size or how you promote advertisers, we have the tools to help you grow
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Awin has developed a number of tools with its tracking and interface to help publishers optimize their affiliate campaigns and make money online through affiliate marketing as easily as possible. Awin's interface and reporting allows every user visibility on a range of data points across each of the advertiser brands they work with, including cross-device tracking, order value, click-to-sale lag time, new and existing customer split, and influence contribution, showing how many sales you've had a touchpoint in but not secured the last click. With easy-to-integrate tracking and tools, Awin's tracking solutions ensure all referrals get tracked for affiliates to earn commission.

Bounceless Tracking

Exclusively available within the Publisher MasterTag technology is Awin’s innovative tracking method Bounceless Tracking - the next generation of affiliate tracking to futureproof your business. Released alongside our Tracking Optimization Plugin at the end of 2019, Bounceless Tracking is built with a privacy-by-design approach and sits as the foundation of all future Awin technology and advancements.

Bounceless Tracking sends a user directly to an advertiser’s website without any redirects. The tracking call is made asynchronously without affecting the user journey in any way for smoother, faster user-focused affiliate tracking. In addition to quicker time to site – which correlates with improved conversion rates - Bounceless Tracking is our most accurate tracking to date and offers greater visibility on the referring pages.

Upgrade to the new standard of affiliate tracking today.


Convert-a-Link allows publishers to focus on the content of their website with easy and simple integration of affiliate links. With Convert-a-Link activated within the Awin interface, any website links for advertisers on the network will be automatically converted to affiliate tracking links, containing your unique publisher ID. Integration instructions can be found within the Convert-a-Link section of the interface, including the unique javascript code snippet that needs to be added to each page of your website to activate the tracking code script.



MyAwin is a browser extension for Google Chrome, designed to make creating and adding affiliate links to affiliate websites as quick and simple as possible. By downloading the Chrome extension, a button will be added to your browser toolbar. When landing on an advertiser site, the button will offer a range of facilities including; directly join programmes from the Advertiser's website, generate tracking links for product pages, view active and upcoming Advertiser offers and track up to six click references within the UI reporting. For those publishers with multiple accounts, ‘one-click’ account switch functionality has been added for ease of use.

Opportunity Marketplace

Opportunity Marketplace is a tool that lets publishers list, manage and promote all of the advertising options available on their website. These listings can then be viewed and considered by Awin advertisers in an easy-to-use directory. The listings allow publishers to showcase the demographic audience they reach, the sectors they are active in, the types of promotional opportunities they are able to offer, as well as the commission models they are open to working on. Opportunity Marketplace also facilitates easy communication between advertisers and publishers, should you wish to discuss any opportunities in further detail before agreeing.  Advertisers are able to view all opportunities posted to Opportunity Marketplace, so the directory serves as a location to showcase your publisher website to advertisers whose programs you might not already be promoting.

The Hub

The Hub

The Hub is Awin's offers portal, where advertisers post their regular updates regarding most popular offers each week and any key product focuses, as well as sales messaging and new campaign launches. The Hub is browsable by all publishers and allows each publisher to see the offers available across the network. 

Each post is linked to the advertiser's profile page, where you can sign up to the program if you're not already, as well as provides tracking links that can be added to a publisher website to promote these key offers.

To access The Hub, please click here.


Create-a-Feed is the publisher interface for Awin’s product feed database that gives easy access to around 200 million products in over 20 different languages. Create-a-Feed has been designed for all publisher types and sizes, can be customized through categories or advertisers and are available in a variety of file options to help you get the right product data on your site. Each feed has its own unique URL, so you can retrieve it as often as you like and keep the products on your site as up to date as they can be.