Case Studies

With the influx of influencer-driven sales, brands are looking to monetize affiliate partnerships outside of the traditional last-click model.

Strategic placements and exposure with top partners are key to optimizing affiliate performance. More often than not, this exposure requires flat fee investment. When one of the largest cashback partners in the space offers a rare opportunity for exposure on a commission increase, what happens?

The unfamiliarity within the search space can be daunting for some.

This Manuka Doctor and Couponology case study highlights trademark + term bidding and the results from using this type of affiliate activity.

Being a channel that is primed on conversion, publishers have excelled at being in a position to receive the final click.

As cross-border purchasing trends continues to rise, it’s becoming increasingly important for brands to tailor their campaigns for international markets.