Meet the HQ Team

David began his career at Awin working on the UK’s technical services team. After Affiliate Window and zanox merged in 2010, David became one of the founding members of the Global Account Management team. His department is responsible for international advertisers working across the Awin global network. David’s role is to shape policy around how Awin delivers strategy, management and guidance to these key multinational partners.

Ian joined Awin early in 2017 to head up the UK business, and is now responsible for all aspects of the business and its operations across Europe and APAC. Ian previously worked in the business information and consulting sector, where he was most recently the Managing Director of Ovum’s Technology research business.

Alexandra Forsch is a seasoned online marketing professional with over 20 years of experience and a proven record of outperforming corporate goals through strategic planning, account acquisition and management, innovation, staff development and project executions. Alex has a strong background in performance marketing, media planning and buying, online marketing solutions, strategic and financial planning, team building and client relations. She started her journey with at Awin in 2011 as head of account management for buy.at and quickly progressed to lead the full North America operation. In 2019, Alex was appointed president of all US operations for Awin and its partner platform ShareASale, with goals to expand upon the strategic solutions offered to clients across North America. And in 2023, Alex was named president of all Awin operations across North and South America to help expand the successes seen across the US into the LATAM market.

Lisa has worked in the affiliate industry since March 2009, currently as Vice President, Marketing for Awin. Her remit covers overall responsibility for planning, developing and implementing marketing strategies, communications and PR activities, both internally and externally for the Group. This includes tailored, local strategies for all global markets. Lisa has provided extensive online exposure for several brands on the network, as well as being heavily involved in the launch and promotion of new technology products including cross-device tracking and the new internationalized user interface.

Peter began his career in performance marketing in 2008 and has over 10 years’ experience in the industry across marketing, tech and operational roles. First joining Awin in 2010 as an account manager, Peter returned as Global Operations Director in summer 2019 after eight years working at Digital Ventures, where he oversaw Operations, Marketing, Tech and Product. In his current role, Peter is focused on leading alignment and delivering best practice across the centralized Global Sales, Integrations, and Technical Services teams. He will be providing leadership, vision and support to help establish and evolve best in class operations structures to keep up with rapidly changing business needs.

Cinzia brings over a decade of experience in HR business partnering, change management and People & Culture transformation from global organizations in the media, consulting, and industrial sectors. Having joined Awin in 2022 as People & Culture Director, her mission is developing a future-proof talent strategy and organizational capabilities, while also providing management and staff with best-in-class support ranging from employee experience and engagement to leadership development, from Talent & Learning to D&I, from people analytics to HR operations. She is passionate about bringing out the best in people and organizations by developing win-win solutions for the business and their most valuable assets: people and culture.

Pedro has been working for more than 15 years in finance and controlling, in industries like pharmaceuticals, construction, engineering and agriculture. In his position, he strives to add value to businesses, by overseeing Awin’s financial planning processes, monitoring, through strong business partnerships, the Group’s economic performance and promoting digital solutions for controlling’s challenges of today and tomorrow.

James joined Awin in July 2023 as the Group Vice President of Engineering. He previously lead SingleView as the Chief Technology Officer and has helped to deliver technology solutions for some of the web's top corporate advertisers and publishers, as well as prototyping new products and revenue streams. James has a proven track record of success in overseeing startups and driving technology strategies. With a strong entrepreneurial spirit, he has demonstrated his ability to take businesses from conception to acquisition and beyond. Currently, he is focused on overseeing the engineering, architecture and DevOps teams and integrating SingleView with Awin.