Meet the HQ Team

Our team consists of passionate and experienced people, who love what they do and always look forward to new challenges.
Meet the HQ Team mobile image


Adam Ross

Chief Executive Officer

Adam's career began when he joined Affiliate Window in 2004 when the company was a small but successful start up with just 15 employees. Adam has been instrumental in building Awin into the world's largest affiliate network with over 1,000 employees operating globally across 15 territories and three continents. Proven expertise in delivering high quality sales, service and operations in a global setting as well as an expert in marrying complex client requirements with technology solutions, Adam became CEO of Awin in 2021. He is a champion of diversity, equity and inclusion and believes healthy employee engagement, wellness and culture are critical to the success of any business.

David Lloyd

Chief Customer Officer

David joined Awin in January 2022, having previously been General Manager for Alibaba Group in the UK, Netherlands and Nordics. David brings international digital expertize after 15 years in leadership roles at Alibaba and Google. At Alibaba, David helped hundreds of European businesses to launch their digital operations in China, while establishing and growing the teams in Northern Europe; at Google, among other roles he led the UK Retail & Technology sales and operations teams. With overall responsibility for Awin's relationship with its customers, David's focus is on ensuring that all customers, of all sizes, enjoy success and sustainable growth as they work with Awin.

Virpy Richter

Chief Financial Officer

With previous Managing Director roles at Conrad Electronics and, Virpy brings over 20 years of management experience spanning finance, human resources, legal and international expansion. Under her leadership at Conrad Electronics, Virpy implemented several key initiatives to facilitate the digital transformation of the company, while during her tenure at she led the retailer’s expansion into Russia. Virpy joined the Awin Executive Board in July 2019, and as CFO, she oversees financial operations across the group, playing a vital role in the company’s strategic initiatives.

Gisele Mast

Chief Product & Technology Officer

Gisele joined Awin’s Executive Board in March 2023 after serving as the Chief Product Officer at Gisele has held other notable industry positions, including that of Vice President at, Director at, and Director at TripAdvisor. Gisele brings a wealth of industry expertise in the B2B and B2B2C digital platform space, driving technology modernisation efforts, and delivering an integrated product vision and strategies. Gisele's passion lies in delivering real value to customers, partners and businesses alike and is leading Awin’s global Product & Technology efforts, ensuring the platform and products remain at the heart of the company’s business throughout its martech transformation.



David James

Vice President, Global Commercial

David began his career at Awin working on the UK’s technical services team. After Affiliate Window and zanox merged in 2010, David became one of the founding members of the Global Account Management team. His department is responsible for international advertisers working across the Awin global network. David’s role is to shape policy around how Awin delivers strategy, management and guidance to these key multinational partners.


Ian Charlesworth

Vice President, Europe & APAC

Ian joined Awin early in 2017 to head up the UK business, and is now responsible for all aspects of the business and its operations across Europe and APAC. Ian previously worked in the business information and consulting sector, where he was most recently the Managing Director of Ovum’s Technology research business.


Alexandra Forsch

President Americas

Alexandra Forsch is a seasoned online marketing professional with over 20 years of experience and a proven record of outperforming corporate goals through strategic planning, account acquisition and management, innovation, staff development and project executions. Alex has a strong background in performance marketing, media planning and buying, online marketing solutions, strategic and financial planning, team building and client relations. She started her journey with at Awin in 2011 as head of account management for and quickly progressed to lead the full North America operation. In 2019, Alex was appointed president of all US operations for Awin and its partner platform ShareASale, with goals to expand upon the strategic solutions offered to clients across North America. And in 2023, Alex was named president of all Awin operations across North and South America to help expand the successes seen across the US into the LATAM market.


Lisa Chaikin

Vice President, Marketing

Lisa has worked in the affiliate industry since March 2009, currently as Vice President, Marketing for Awin. Her remit covers overall responsibility for planning, developing and implementing marketing strategies, communications and PR activities, both internally and externally for the Group. This includes tailored, local strategies for all global markets. Lisa has provided extensive online exposure for several brands on the network, as well as being heavily involved in the launch and promotion of new technology products including cross-device tracking and the new internationalized user interface.


Peter Jack

Vice President, Global Operations

Peter began his career in performance marketing in 2008 and has over 10 years’ experience in the industry across marketing, tech and operational roles. First joining Awin in 2010 as an account manager, Peter returned as Global Operations Director in summer 2019 after eight years working at Digital Ventures, where he oversaw Operations, Marketing, Tech and Product. In his current role, Peter is focused on leading alignment and delivering best practice across the centralized Global Sales, Integrations, and Technical Services teams. He will be providing leadership, vision and support to help establish and evolve best in class operations structures to keep up with rapidly changing business needs.


Cinzia Campanini

Vice President, People & Culture

Cinzia brings over a decade of experience in HR business partnering, change management and People & Culture transformation from global organizations in the media, consulting, and industrial sectors. Having joined Awin in 2022 as People & Culture Director, her mission is developing a future-proof talent strategy and organizational capabilities, while also providing management and staff with best-in-class support ranging from employee experience and engagement to leadership development, from Talent & Learning to D&I, from people analytics to HR operations. She is passionate about bringing out the best in people and organizations by developing win-win solutions for the business and their most valuable assets: people and culture.


Pedro Miranda

Vice President, FP&A and Finance Transformation

Pedro has been working for more than 15 years in finance and controlling, in industries like pharmaceuticals, construction, engineering and agriculture. In his position, he strives to add value to businesses, by overseeing Awin’s financial planning processes, monitoring, through strong business partnerships, the Group’s economic performance and promoting digital solutions for controlling’s challenges of today and tomorrow.


James Skelland

Vice President, Engineering

James joined Awin in July 2023 as the Group Vice President of Engineering. He previously lead SingleView as the Chief Technology Officer and has helped to deliver technology solutions for some of the web's top corporate advertisers and publishers, as well as prototyping new products and revenue streams. James has a proven track record of success in overseeing startups and driving technology strategies. With a strong entrepreneurial spirit, he has demonstrated his ability to take businesses from conception to acquisition and beyond. Currently, he is focused on overseeing the engineering, architecture and DevOps teams and integrating SingleView with Awin.